WORK
Equifax I-9 HQ Pricing Redesign
A self-service pricing model built around forecasted monthly hiring volume, diagnosed and rebuilt around platform access and per-form verification pricing.
WORK
I Built a System to Decide Which Jobs Were Worth Pursuing
Resume Signal Framework went from an informal scoring habit to a live tool, through a real disagreement between manual judgment and software that forced the architecture to change.
WORK
Fantasy Baseball AI GM
Built an AI GM that runs my fantasy roster unattended, a scheduled decision system combining deterministic code, Claude, and n8n, with guardrails that check the model before anything ships.
WORK
U.S. Electrical Services Loyalty & Rewards Program
A rewards program built to move existing B2B customers onto digital ordering, generating ~$775K in qualifying purchases, then redesigned around repeat purchases instead of spend.
WORK
From a Manual Campaign to an Always-On Retention System
A manual retention email for The Work Number became a self-service, always-on lifecycle system, generating over $6M in influenced revenue.
WORK
Brand + Demand Operating Model
Designed an integrated Brand + Demand system for a dealer network spanning 35+ dealers and 100+ locations, aligning paid media, local SEO, websites/CRO, CRM and reporting under a shared GTM framework.